All that goes into making Alan Truman products what they are !
True to our values, we bring you the best and the latest in technology without sacrificing the functionality and basics of the product. The product works and the technology enhances the work it does, it’s not a trinket or a colour, its the soul of the product and it pushes the product to do better.
Classic & Timeless
Classic & timeless, ceramic never goes out of style.
Grossly misunderstood as a protective coating. The purpose of ceramic coating on the plates is even heat distribution. When the plates heat up you don’t want parts of the plate to be excessively hot and other parts to be slightly hot and other parts to be cold. All Alan Truman economy straighteners come with basic ceramic coating.
Tourmaline + Ceramic
The next step after ceramic...
Tourmaline is a semiprecious stone. When added with the ceramic coating on the straightener plates it helps add shine and visibly reduces frizz caused due to high heat exposure and poor hair health at times. Tourmaline
produces negative ions while straightening hair, and the presence of those ions makes it possible to straighten
hair with less heat. The negative ions actually lock
moisture into the hair, combining reduced heat with a higher moisture level to make hair look shiny.
Ceramic with a touch of gold
While ceramic and tourmaline play a good amount of role in maintaining consistent heat and giving you frizz-free, healthy & shiny hair, we have added artificial gold dust to the tourmaline ceramic plates to make hair look lustrous and smooth after every styling session. That’s a gold standard in hair styling we must say.
Argan Gold Ceramic
Goodness of Argan Oil for every style
We have infused the goodness of Argan oil in our Tourmaline-Ceramic coatings. Heat activated Argan oil add shine and lustre to the hair during every styling session. You really dont need to use heat-protect serums and sprays when you have the goodness of Argan oil working on your hair. Hair come out frizz-free and healthy after every styling session.
Black Diamond Ceramic
Black Diamond & Tourmaline-Ceramic
Black Diamond Ceramic is the latest innovation in professional straightener plates. Known for its hardness, diamond dust ensures that the plates’ surface remains even, smooth and easy to glide after several straightening sessions and hair passes. Alan Truman Black Diamond straighteners have Korean Black Diamond Ceramic Plates fitted on a patented floating mechanism.
Smooth & Polished Finish to every style
Titanium coating gives an amazing durability & long life to the plates and does not damage the cuticle and settles and closes it during the straightening process. It also enables far superior glide as compared to conventional ceramic plate straighteners. This enables pull-free and snag-free styling and straightening.
Titanium made finer and lighter
Nano-Titanium is an extra-lightweight, low-density lustrous metal that offers high temperature stability. Nano-Titanium heats up much faster as compared to conventional basic Titanium while distributing the heat evenly throughout the surface. It also has a higher ionic discharge that makes hair straight and sleek in lesser time.
Black Seed Oil + Ceramic
Nourishment during every style
We have added the nourishment of black-seed oil in our Tourmaline-Ceramic coatings. Heat activated black-seed oil adds shine and lustre to the hair during every styling session. You dont need to use heat-protect serums and sprays when you have the goodness of the black-seed oil working on your hair. Hair come out frizz-free and healthy after every styling session.