When we envisioned Alan Truman as brand, we decided that we wouldn’t be swayed by the trends and fads of the time. We will stick to the basics. This is where the foundation of the value-pillars was laid. Anything that goes through this checklist is Alan Truman. Everything else is just not.
Honest No-Frill Products
We do not overstate or exaggerate the function of a product. We say what it can do and will do. If it doesn’t, it will not be a part on the Alan Truman portfolio. We will bring the best of the innovations to you through our products. But only innovations that enable you to do beautiful things with hair will find their way through. An innovation is only useful if you see a visible effect immediately or over a period of time. Innovating just for the sake of innovating is not what we believe in.
Core to the Root Sourcing
The buying and sourcing team at Alan Truman works overtime and across time zones to find the best manufacturing units and locations around the world. So we know the core competencies of our manufacturing partners & factory at the back of our palms. Scissors made from Japanese Steel are sourced from Japan & Taiwan not from China. Italian dryers are made 100% in the factory in Italy. Curlers & Straighteners come from the best and expert manufacturers in China.
Scientific & Simple Education
When we decided on the value-pillars of the brand, education came first. Uncompromising, strong, scientific yet simple and easy – That’s how we want our education to be. We will support every product of Alan Truman with good education during the launch and lifetime of the product. Any consumer, stylist, hair dresser wanting to educate himself/herself about our products is more than welcome to get in touch with us throughout the lifetime of the product and even after that.